Revenue and brand for live sports watermarking and streaming services around the world. Overall, by 2023, the revenue to pirates of pay TV and non-pay TV video is expected to exceed $67 billion worldwide. And even before the advent of COVID-19, the cost of overall online piracy worldwide was projected to hit $52 billion by the year 2022 – not including live sports or pay TV.
Beyond rightful owners losing an enormous amount of revenue, content piracy in the live sports world is a direct threat to sports teams’ sponsorship deals. Because sports organisations are unable to include pirated audiences in their audience estimates, the numbers of viewers are grossly under-reported. These groups stand to lose hundreds of thousands of dollars – more – for every game or match, since audience size is a key basis for sponsorship deals.
Now, as more sports leagues return to action and live programming, pirates who’ve gained traction in entertainment programming during the pandemic continue to target live sports as well. Sports organisations must remain vigilant in spotting ways pirates can exploit weaknesses in delivery systems.
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