The Golden Age of Streaming — the era that the Economist magazine is calling a “$650 Billion Binge” — is just starting. Shows like Breaking Bad, Game of Thrones, and Transparent have ushered in a new generation of entertainment marked by its large numbers of international viewers and acclaimed programming. In 2019, subscriptions to online (OTT) video-on-demand services around the world amounted to 1,072,000, surpassing cable by far with 613.3 million subscribers. The OTT VOD subscriptions are expected to rise to 1,129,600 in 2020.
OTT streaming service providers also must contend with the fragmentation within the generations of operating systems. This is especially challenging when it comes to dealing with Android devices, which in the smartphone sector accounts for 87% of the global user base according toInternational Data Corporation (IDC).
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