Secrets to mastering Video Marketing and achieving the SEO dreams

The one of many good things that the modern world internet has given us is the ability to play multimedia smoothly. Now we can watch videos, stream live, talk to that dearly loved living far, and even advertise like those TV ones. This has given a boom to the Video Marketing field. And why not? It is the most successful way of advertising after all. But not all do know how to do it effectively. One way is to take help of SEO services Sydney, Australia like this one - https://blurn.com/au/video-marketing-services/ . Another way is to master it using brain and time and other resources. How to do it? Here is a brief guide on Video Marketing!

What is Video Marketing?

The term has been nomenclated as simply as it could have been - Video Marketing. This means doing the marketing using video as the medium. It is not something new. We have been seeing it on television all through our lives. However, Video Marketing is not as simple when it comes to the internet. Several factors get involved and they impact the results.

Furthermore, when it comes to video marketing, it is not just about video, but how you make it and when and where do you publish it to get the maximum results.

Types of Video Marketing -

It is not just about videos but where do you put them for advertisement. Based on it, there are two types of video Marketing –

• InStream Video Marketing– This means the marketed video gets shown within the video. For example, when you see an advertisement being shown at the beginning of a video, it is InStream Marketing. The benefit of this video is that the viewer already stays focused on the video player. There are 3 types based on the timing the video gets shown –
  • Pre-Roll Video - The video that appears at the beginning.
  • Mid-Roll Video - The video that we see in the middle of any video.
  • Post-Roll Video - It comes at the very end.
• OutStream Video Marketing –Anything which is not InStream gets considered as outstream. Few examples of OutStream Video Marketing are;
  • Video Shown on the social media walls
  • Advertisement shown during the game
  • Video shown on websites.

Benefits of Video Marketing -

If we go by the data, then it is being forecasted that video is going to be the most consumed type of content. Here are a few more data points given by Google that needs to be considered-

• Almost 70% shoppers say that the video platform has helped them learn more about the product they intended to buy.
• Near to 50% of people who bought electrical products said that they had learned about the product through video.
• Near to 96% of people increased their video consumption.

This is the reason that SEO services (Sydney, Australia) are now focusing on how to help people in it. And why not? Video is the type of content that can surpass any other form of advertisement. It captivates the ears, the eyes, the mind, gustatory neurons, and whatnot! We feel more excited through a video than through a piece of article or audio. But these are not the only benefits of Video Marketing. Here are few more,

• We can give a great brand message with more efficiency. Why? Because the mind focuses more on video than on text.
• Stories get told in a better way using video as a medium.
• We can use colors and auditory clues effectively to create an impact.
• It leads to a higher conversion rate.
• It has more ability to influence decisions than any other forms.
• If the message is creative, people share it. It leads to more and more backlinks.

These are the reasons that all the big brands spend millions on Video Marketing. Why? Because it gives the highest Return on Investment and leads to an explosion in sales value. SEO services (Sydney, Australia) usually handle this with proper strategy and execution. This can sometimes feel too-much if you do it your own self, but it is what is required.

How to do Video Marketing like a maestro!

If you too think that all you need to do is to create a simple video and upload it and promote it, then you need to stop. It is nothing but a sheer waste of money. There is a process that must be followed to get the most out of a Video Marketing Campaign, the process that all SEO services in Sydney Australia follow. Here are the steps that you must follow to master your Video Marketing Campaign –

Know your Goal!

This could simply be the first step of anything. Knowing the goal helps staying focused and getting maximum results from the whole process. Know if your goal is to make people buy your product and services, or is it to get more visitors to your website.

Discover the opportunity and researching the market!

Then it comes to knowing if there is even an opportunity in the market or do you need to adjust. For example, you would not want to advertise your video if the world is already focusing on some tragedy. It will fall useless. Or another example is to know if there are any trends related to your goal already in the market that you can capitalize upon.

Another thing is to know the audience and their general behavior. If the audience you are targeting has a lean towards literature, you'd want to use more poetic sentences. Using bland and easy sentences here can lead to video falling impactless at last.

When it comes to what data you are using as a base to plan your video for, there are three types – First Party, Second Party, Third Party. Which type of data you use can influence the results easily.

The creation of concepts and videos!

Once you know your goal and the opportunity around, it is time to think of a concept. The script should be made. There are dynamics of a video that can change how people react to a video. For example, if you use too loud a sound, it can repel your customers. Here are the dynamics you can focus on -

• Use of noise and silence
• Use of colors
• The choice of words
• Creating a storyline that is engaging
• Creating a storyboard to have a general idea.
• Choosing actors (if there is need).
• Creating the video and editing it using professional software.

And then you can get to professional results reached by SEO services.

Advertising and Monitoring!

The last step is to choose the data and decide if you want to InStream or OutStream. There are different prices and different results. Furthermore, the bidding needs to be made to get the advertising space too.

Once the Video Marketing is on, it is time to analyze the results and adjust accordingly for the future.

We know that the process is hefty and requires a lot of effort to get the maximum results. But it is what you need to do to get past your competitor. You handle it loosely and you are ready to lose your money and opportunity. If this is what is happening, we suggest you look for SEO Services (Sydney, Australia or around you). If you live in Australia, you may check out https://blurn.com/au/video-marketing-services