Asking a non-marketing person to describe marketing generally comes out as an exaggerated form of advertisement, billboards, and emails etc. Their simple knowledge of marketing is indeed a form of demand marketing. Diving into the concept of demand marketing, the process involves the collection of all the activities adopted by the marketers to spread brand awareness. With everything going over the internet the concept of digital marketing makes quite a lot of sense and Digital Marketing Agency in Melbourne might help you drive your sales force with demand marketing.
The agencies will drive strategy with a good content plan, as a targeted content is what enga and ges the customer most. Today, most of the audience would like to search for any product or information on its own rather than being interrupted while performing a whole different task. This drives the marketers to initiate more efforts on preparing and delivering the content. Then comes the concept of interactive content in the picture of demand marketing.
The content is meant to engage the audience on a personal level without directing them to the sales team. The content can drive the audience to answer some sales related questions which can eventually lead to generate curiosity towards the brand.
The platforms for marketing you can use to deliver your interactive content to establish the demand marketing strategy are:
Webinars
Content is the king of marketing strategy and an engaging webinar requires a lot of planning. Being able to establish a proper webinar agenda and reaching out to your audience by allowing them to ask questions through polls engages them like no other manner.
Contests
It is the most effective form for attracting the early stage buyers. The user’s input in contests like photo caption or any other self-generated contest forms part of an interactive communication. After having taken the quiz the marketers can plan to take a follow up with them by seeking permission. Although this suggests low lead generation, at least you will know the actual lead generated is of no poor quality.
White Paper Technique
Shifting to interactive white paper gives you all the information about how the audience took your content. The static reports suggest how long the viewer had been lingering on the content, whether he or she used any widgets and which pages they visited. All of this leads the sales team to analyse whether any useful lead has been generated or not.
There may be a million approaches to spread the word about interactive marketing, but there is no definite way to do it. In this technology-driven world, the marketers are bringing up new ways to present the content.
Thus, now it is also important that we stay on the edge of competition and while the strategy of interactive content is market the brand it also helps the business units to understand the needs of their customers. The companies like Digital Marketing Agency in Sydney work closely on the content strategy as even the renowned companies know that an engaging content is a key to drive the force of demand marketing.