Illuminated signs are being used everywhere. From retail stores to corporate offices you won’t come across a busy street in Adelaide where you don’t find them. While their primary aim is to guide your potential customer to your office or store they serve as a great promotional tool. You can use illuminated signs in Adelaide to create a strong impression in the minds of target audience and generate more sales and revenue. Marketers say that these signs help in reinforcing your brand identity and this is the reason you can spot them everywhere. But when all your competitors doing the same you have to think out-of-the-box. Here are some ideas that will help you draw maximum mileage out of illuminated signs in Adelaide –
Hire a Professional Agency – This is the first step to put your marketing campaign on a roll. There are several agencies that design and create illuminated signs in Adelaide but not every company will be able to deliver you the most professional signs. Hence you should hire an agency that comes with a proven track record and enjoys good reputation among existing customers.
Play With Colours – If your business is identifiable with certain colours you have your task sorted out. But at the same time you need to remember the fact that bright colour shades grab eyeballs easily. So you can tweak your brand colours a bit and opt for brighter shades (if you have dark shades on your logo). If there is no room for breaking the convention make sure the lights inside are of higher luminosity as this will help your cause.
Keep In Mind The Illumination – Are you planning to install these signs indoors or outdoors? Will the signs be exposed to direct sunlight? You must keep in mind that different lighting conditions call for different colour shades and luminosity. Before you place orders for backlit sign in Adelaide you need to have a clear ideal about where you plan to install it.
Consider Their Placement – Even the most well-designed backlit signs in Adelaide may fail to offer you the kind of mileage you expect if you don’t consider the placement. The illuminated sign should be placed prominently to ensure it is visible from a distance. If your office is located on a busy street you need to make sure there are no obstructions that would block the line of sight for your target audience.
Get The Angles Right – Put yourself into the shoes of an ordinary person who would view the sign. Walk up and down the street if it is placed outdoors and inside your store in case of indoor signs. Is the sign visible from different angles? You would notice that slight change of angle can make all the difference to visibility.
To sum up you need to strategically plan your illuminated signs to ensure you can make the maximum impact with them. The thumb rule here is to ensure that these signs enjoy maximum visibility to ensure they match your promotional goals.
About Author: Andrew Lawson is an experienced designer who has deigned illuminated signs in Adelaide for the past two decades. He regularly writes about backlit sign in Adelaide.